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Learn what SEO is, why search engine optimization is important and how YOU can optimize your website for increased web traffic in this step-by-step online SEO training course.
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Search engine optimization, otherwise known as SEO, is a form of internet marketing, and for the more than 500 million websites out there today, it is the one thing they all hope to master. Everyday 7.3 million new websites are created, adding to the hundreds of millions of websites fighting for a good place in the search results of search engine sites such as Google, Yahoo! and Bing.
But you’re probably not competing with a million or more other websites, you just want to get your site ranked on the first few pages of Google. Right? Your goal is to be one of the top 40 sites shown by the search engines to millions of web visitors everyday.
You want to make your site stand out, get found and ultimately generate more leads and sales for your business. But if you’re like most website owners you’re more than a little confused about search engine optimization and don’t know where to begin or what to believe. Over the years, search engine optimization has undergone some tremendous change and continues to evolve. 15 years ago it was enough to create a website with a little information about your company, product or services and put it online. Search engines, still in their infancy, ranked these pages high in the search results and there wasn’t much competition for page rank. 10 years ago search engines got a little smarter, and they began looking beyond the words and images on your site and began calling on meta tags for additional information about the site. Soon there were hundreds of books, websites and self proclaimed “SEO gurus” who turned up overnight to help webmasters capitalize on meta tags within their site. These were the glory days of search engine optimization. It was easy to get your site ranked #1 on every search engine and the traffic began to pour in almost instantly. Today, search engines have developed advanced algorithms to sniff out, sort and rank websites based on everything from back links to page filenames. It’s no longer only about meta tags or keywords, it’s about content, structuring and credibility. Search engines look at every element on your page and guarantee users the most relevant results based on their search terms – every time.
As a result, people looking for a local flower shop, auto dealer, hair dresser, furniture store, you name it, have been conditioned to turn on their computer or pull out their smartphone and search for what they need using one of the more than a dozen free search engines available today. But it’s not just businesses or online stores they’re seeking out; internet visitors want answers to their questions. Are you answering their questions? Is your site easy to find and prominent in the search results for your target keywords? Do you even know what your business’ keywords are?
If you answered “No” to any of these questions, it might be time you learned SEO. SEO is not just for “geeks” or techies, it is for real world business owners, marketers and web developers. Sure there are plenty of companies out there willing to “guarantee results” and promise first page listings, but they won’t tell you that you can manage your own SEO efforts in-house. We know you can. Our experienced search marketing instructors and course authors have helped hundreds of businesses just like yours apply SEO best-practices to their sites and dominate their competition in the search results with their proven SEO training program. Our online SEO training course teaches you what you need to know, step-by-step, and guides you through the entire process of optimizing your site in the comfort of your own home or business. And perhaps best of all, our highly acclaimed online SEO training course includes interactive exercises, showing you how to apply the techniques learned to your site while you’re taking the course. There’s no memorization or frenzied note taking, just simple, easy-to-understand instructions with real-life examples of websites just like yours which have undergone the transformation and begun attracting more organic web traffic than ever before.
By the end of this online SEO training course you will:
- Know the meaning of Search Engine Optimization (SEO) and understand how it works
- Know what search terms you should be targeting and why
- Know how to optimize your site for the most popular search engines
- Know where your site ranks and how to measure traffic to your site
- Know what your competitors are doing and why their sites are outranking yours
- Know how to use your competition to increase your own search rankings
Learn how to optimize your website and out rank your competitors in the search engines today with our easy to understand online SEO training course. Demystifying SEO: How to Make the Web Work For You is available now.
Registration is just $79.95!
Register today and start making the improvements to your site now to increase your search rankings and dominate the competition.
