Demystifying SEO: How to Make the Web Work For You
Online SEO Training Course
Demystifying Search Engine Optimization: How to Make the Web Work for You is a practical online SEO training course for non-technical business owners, marketers and webmasters who want to learn how to get their websites ranked higher in the search engines. This Do-It-Yourself guide to SEO takes learners by the hand and explains the inner workings of search engines such as, Google, Yahoo! and Bing, giving online marketers the edge over their competition and knowledge to tackle even the largest search engines. The course is grouped into 5 easy to understand and self-paced training modules including:
- Demystifying SEO – the truth behind search engines and their algorithms
- Content is King – what every marketer, business owner and webmaster must know about the content on their site
- Domain Domination – 5 things about your site’s pages you wish you knew 10 years ago
- Competitive Analysis – how to use your biggest competitors to outrank them in the search results
- Behind the Numbers – what Google Analytics is really telling you about your site and how to use the information to climb even higher up the search results
The online SEO training course uses hands-on activities and tactical techniques to empower learners to start making changes to their websites today to increase their search rankings, convert more visitors to qualified leads, increase sales and stop wasting marketing dollars on pay-per-click advertising and Google AdWords. Every course participant is encouraged to apply their new-found knowledge of Search Engine Optimization (SEO) while enrolled in the online course. An interactive worksheet becomes the learner’s own Web Strategy Document – identifying key search terms specific to the student’s site, visitor navigation paths, content development ideas, Meta tags for the site’s most frequented pages and an in-depth competitor analysis. Discussion forums and weekly tips and tricks compliment the online training course and enrich the Search Engine Optimization program. Following course completion, learners earn their print-ready certificate and personalized Web Strategy Document.
